Monthly Archives: January 2017

Bodega Cuatro Rayas will continue to be the main sponsor of Real Valladolid for another three seasons

The president of the winery, Fernando Prieto, and that of the Club, Carlos Suarez, signed the renewal agreement this Wednesday at José Zorrilla Stadium

Bodega Cuatro Rayas will continue to be the official sponsor of Real Valladolid. The close relationship with the main winery of the Denomination of Origin Rueda, which began in 2014, is reinforced and extended for the next 3 seasons, according to the agreement that was explained in detail to the media this Wednesday in a ceremony that took place right on the field at José Zorrilla Stadium. The President of Bodega Cuatro Rayas, Fernando Prieto, and the president of Real Valladolid, Carlos Suarez, toasted with a 2016 vintage wine to celebrate this union that has as its main objective that this first class verdejo appear on the jerseys of the team that is fighting to return to the First Division of Spanish soccer. As a result, Cuatro Rayas will continue to appear on the front of the Real Valladolid jerseys, as well as on the stadium’s advertising media.

Cuatro Rayas is the benchmark winery of Spanish white wines. In its modern facilities in La Seca (Valladolid), Cuatro Rayas produces nearly 20% of the wine bottled in the Denomination of Origin Rueda, which makes it the largest of the DO, with an annual production level of more than 16 million bottles. The wines, mainly of the Verdejo variety, are leaders within the consumption of white wines in Spain and, in addition, have a major impact in the foreign markets, being present in more than 50 countries such as Japan, China, the United States, Germany, the United Kingdom, the Netherlands and Mexico.

The doctor’s prescription

The oldest of those at Bodega Cuatro Rayas say that the wines of the cooperative owe their inception to a doctor’s prescription. This story has a lot to do with the true promoter of the lasecana winery, more than 80 harvests ago. It was Fermin Bedoya, the local doctor, who brought together a group of winegrowers by creating a cooperative that would allow them to make the most of the work in the vineyards. With that peculiar medical ‘prescription’ – the one that advised them to join together in a collective enterprise- it was impossible that things would not turn out well. The objective was to make the work of the vineyard profitable and be able to market everyone’s wine.

That prescription has survived to this day because, in the the middle of the 21st century, the winery is still located in the same place and many of the grandchildren of those winegrowers who believed in and bet heavy on the doctor’s prescription are a part of it. Today, without losing that philosophy or the human wealth of hundreds of winegrower partners, the winery has been able to assume the innovation, technology and most recent marketing formats for marketing the wines of a comprehensive body of winegrowers who today reach thousands of points of sale throughout the country. But few consumers, tasters of Cuatro Rayas wines, know that the secret lies in the fact that they follow still today – the prescription of a rural doctor: join together to grow and prosper. Without a doubt, a thought without secrets, but with plenty of common sense.

Concrete or stainless steel?

Within the equipment of the modern wineries, technology has given way to tools and processes of a functional character, where priority is given to speed, energy saving and even the use of space. A good technological example – which has nothing to do with its origin – is the one that relates to the wine tanks, that is, the place where the fermentation process is carried out. Ever since man decided to transform grapes into an alcoholic beverage, he has created many types of containers to bring to fruition this idea, using materials of all kinds, from mud to wood, through concrete until reaching steel. Stainless steel is precisely the material most commonly used by modern wineries. Lightweight, hygienic and easy to use, it wins by a landslide over any other material.

However, there are wineries that still retain those larger concrete containers. They look like tanks from another era – in fact, they are just that- but many wineries retain them and use them regularly. In fact, in recent times there has been a kind of ‘return to the source’, and some wineries are striving to regain old materials to create different wines.

Bodega Cuatro Rayas has always used this type of container to ferment their wines and still continues to do so. Because they have a certain porosity the wine micro oxygenates during its production, yielding benefits when producing certain types of wines. Cuatro Rayas still retains18 concrete tanks. Their presence is a token gesture, since the figure was much higher decades ago. Each of them holds 11,000 liters and all of them were built in 1935.