The Marketing and Communications Department is responsible for managing the information and communication that Cuatro Rayas Winery generates, both internal (to the members and employees) and external, i.e., the information related to the media, sponsorships and brand image. The managers of this department are as well responsible for the development of advertising and communications campaigns and the constant presence of the winery at important trade fairs and promotional events. Thanks to their familiarity with the wine tasting language and their broad knowledge about the philosophy of the winery and all the winemaking processes, they are usually present in wine tastings, presentations and they provide direct assistance to the wine tourists, who visit the winery from around the world.
The Marketing and Communications team is also responsible for managing and creating content on social networks where Cuatro Rayas Winery is present. Certainly, we can say that this department is one of the most strategic within the winery because they are accountable for keeping the image of the company and also the smooth communication among the members of the entity, in this case, the members of the cooperative winery.
Álvaro Gago, María Estévez and Sonia García work at this department. Álvaro is the director of Communications, public relations of the winery and the person in charge for the contact with the specialised and general press. Born in Valladolid, he graduated in Journalism at the European University Miguel de Cervantes of Valladolid and joined this department of the company from La Seca in 2015; since then, he exercises his role as leading manager.
Born in Madrid, but living in Valladolid, María Estévez graduated in Advertising and Public Relations at the University of Valladolid (UVA). She is in charge of writing press releases, managing the sponsorships and Intranet and the Enotourism area. The latest addition to the department has been Sonia García. Born in Tordesillas (Valladolid), she graduated in Advertising and Public Relations, also at the UEMC. Her tasks are related to the design of labels and display advertising, web updates and Product Marketing.