Quim Vila: ‘It’s difficult to enter the wine industry just to hung out’

In the fifth instalment of “Conversations about Spanish wine”, this Catalan entrepreneur—leader on wine distribution of wine in Spain—examines the past, present and future of the business and highlights that ‘the wine industry is at its very best’.

La Seca (Valladolid), 02 March 2020. Following the conversations with the journalist Carlos Delgado, the sommelier Custodio Zamarra and the journalist and writer José Peñín and the winemaker Isabel Mijares in previous instalments of ‘Conversations about Spanish wine’, the guest of the fifth chapter of this programme, revolving around the world of wine and its evolution in recent years, is one of the greatest exponents of wine distribution in Spain: Quim Vila.

Over the past 25 years, this Catalan entrepreneur has been key to the development and modernisation of the distribution and sale of quality wines. Vila Viniteca is a shuttle that many wineries long for, because, thanks to its impact and market knowledge, they managed to catapult many wines and make the work of producers profitable. Thus, Quim Vila represents the 21st-century wine distributor model: handling all platforms with an indisputable leadership, owning stores in Barcelona and Madrid and distributing wines from more than 250 wineries. Also, in his professional schedule, there are always outreach events related to wine tastings, music and travelling.

In this new instalment of the programme “Conversations about Spanish wine’”, together with Javier Pérez Andrés, Vila—showing enthusiasm and passion for wine culture during the interview—is optimistic and emphasises that we are living now “the best time for the wine industry”. “As always, some people consider it a business and are doing well, and others are not doing well; it’s difficult to enter the wine industry only to hang out. It’s not a business that won’t happen from one day to the next; it’s a long time business.”

You can watch the full video on the Cuatro Rayas Winery YouTube Channel:

You can watch a summary video in Spanish with English subtitles here:

Promotion of wine-making culture

“Conversations about Spanish wine’ is a new format that takes advantage of new technologies, distributed exclusively through social networks. A 30-minute episode showing a meeting between the great wine connoisseurs in this country and Javier Pérez Andrés, specialized journalist whose career has made him a leader of opinion on the information of wine, tourism and gastronomy in Castile and León. In these meetings, they will share their opinions, values and criteria. All of this in a series of talks, that, for the first time in Spain, generates a serious discussion filled with knowledge from the biggest authorities in the industry: journalists, sommeliers and several professionals of recognised prestige.

The initiative ‘Conversations about Spanish wine’’ is sponsored by Bodega Cuatro Rayas, leader cooperative in the DO Rueda. Having quality wine as a key cornerstone, with this new format the winery wants to focus on spreading the knowledge of the wine industry with the support of the greatest experts at national level.