News

09 Jun 2010

VELITERRA ESTABLISHED AS THE PREFERRED VERDEJO IN SPANISH OFF TRADE CHANNEL

 Sales of Veliterra in the off trade channel have increased 247% year-to-date

 

Valladolid, June 9, 2010.  Veliterra, a 100% Verdejo wine with a modern format, a retail price near 2 E, and the distinct quality of wines from Agricola Castellana - Cuatro Rayas and D.O. Rueda, has drawn on these characteristics to become the most competitive and most popular wine in the food trade channel.

 Year-to-date, sales of Veliterra have grown 247% and, according to the winery‘s sales department, "the projected sales for this year are 1,975,000 bottles in the Spanish food trade channel".  This Verdejo was launched as a new alternative among quality wines, with a very competitive price to offset the effects of the economic situation facing consumers, and it has achieved its objective: "to be the best remedy for the crisis".

 

Veliterra 100% Verdejo can be found at the leading food outlets: Carrefour, Eroski, Alcampo, Sabeco, Grupo el Arbol, Uvesco, Gadis, and many others.

Section: Press Room

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