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08 Jul 2011

CUATRO RAYAS INTRODUCES AN INNOVATIVE PROMOTION BASED ON TWO DIMENSIONAL QR BARCODES

The Winery promotes its Dolce Bianco brand through a two dimensional barcode (QR) used to download information and win hundreds of prizes.

 La Seca (Valladolid), July 9, 2011. - In just its first month on the market, Dolce Bianco has already become a revolution.  In addition to being met with rave reviews by critics and Winery clients alike, Dolce Bianco has become a pioneering and innovative wine in the use of new technologies, including a two dimensional QR barcode on its labels.

The QR is a two-dimensional barcode that stores all kinds of information.  It can be scanned with an internet-ready cellphone (smartphone) camera to display a message, a link to a website, videos, or music. 

It‘s part of a new digital marketing strategy developed by the Winery which captures the two-dimensional code on the bottle‘s label to link the consumer to a microsite (www.cuatrorayas.org/dolcebianco) containing product information and various promotions offering hundreds of prizes.

"In addition to being an innovative tool integrated into our developing global online communication strategy, this promotion serves as a means to bring the wine to a younger demographic, the main users of smartphones, and also promote the technology to new users", said Ana del Fraile, Communications Director for Cuatro Rayas.

Section: Press Room

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