The Winery promotes its Dolce Bianco brand through a two dimensional barcode (QR) used to download information and win hundreds of prizes.
La Seca (Valladolid), July 9, 2011. - In just its first month on the market, Dolce Bianco has already become a revolution. In addition to being met with rave reviews by critics and Winery clients alike, Dolce Bianco has become a pioneering and innovative wine in the use of new technologies, including a two dimensional QR barcode on its labels.
The QR is a two-dimensional barcode that stores all kinds of information. It can be scanned with an internet-ready cellphone (smartphone) camera to display a message, a link to a website, videos, or music.
It‘s part of a new digital marketing strategy developed by the Winery which captures the two-dimensional code on the bottle‘s label to link the consumer to a microsite (www.cuatrorayas.org/dolcebianco) containing product information and various promotions offering hundreds of prizes.
"In addition to being an innovative tool integrated into our developing global online communication strategy, this promotion serves as a means to bring the wine to a younger demographic, the main users of smartphones, and also promote the technology to new users", said Ana del Fraile, Communications Director for Cuatro Rayas.