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13 Jan 2012

CUATRO RAYAS WINERY SALES REACH 12 MILLION BOTTLES IN 2011, SURPASSING THE GROWTH OF THE RUEDA APPELLATION

January 13, 2012. - The Cuatro Rayas Winery, located in La Seca, closed out 2011 with a 20% growth in sales, selling a record 12 million bottles. Not only did this 20% increase exceed the Winery‘s own expectations of a 12% sales increase as forecast in June, it also surpassed that of the Rueda Appellation, which came in at 13.44%.

Cuatro Rayas products make up over 20% of the total production of the Rueda Appellation, which is 1.5% of the quality wines classified by an appellation. The La Seca Winery is positioned as the growth engine of its appellation.

With today‘s bleak and complex outlook, Cuatro Rayas wines, elaborated mostly from the Verdejo varietal native to the area, have successfully established themselves through an excellent price-to-quality ratio that appeals to the end consumer. "Together with our sales efforts, marketing, and brand image, this has contributed to improving the renown of Cuatro Rayas and gain market share", said Guillermo Perez, the Winery‘s Sales Director.

The Winery‘s forecast for 2012 continues to be optimistic. "Our sales strategy will focus on growing the international market, maintaining our leadership in the domestic market, and continuing to grow the line of Cuatro Rayas wines", said Mr. Perez. Cuatro Rayas branded products make up 25% of the Winery‘s total production of its entire lineup: Cuatro Rayas Verdejo, the flagship offering, Cuatro Rayas Sauvignon, Cuatro Rayas Barrel Fermented, Cuatro Rayas Sparkling - selected in December as the best of Castille and Leon - and Cuatro Rayas Centennial Vineyards.
 

Section: Press Room

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