16 Mar 2018

Cuatro Rayas releases a Communication APP at the forefront of the cooperative sector

The winery has created this tool with the aim to improve, in a first stage, the information provided to its more than 300 members and, in a second stage, to expand the distribution network 

The Magazine “Castilla y León Económica” recognised the cooperative as the best example of Social Media in Castile and Leon

La Seca (Valladolid), 16 March 2018.- Cuatro Rayas Winery has launched a smartphone App, positioning the company at the forefront of the cooperative and winegrowing sector, to update its more than 300 members in the Designation of Origin Rueda about the latest news of the company. This tool has both a public and a private area, from where members will be able to access personalised information about the activities of the cooperative, business developments of the winery, and access to the latest information of the Viticulture Technical Department.

    The application, developed by the company Vital Innova –a firm based in Valladolid specialising in 360-Degree digital strategy–, is cross-platform. It will be available for Android, iOS and web, free download and accessible only for members of the cooperative, but in the future, it will also be accessible for the extensive distribution network of the winery. We will present the tool to the members of the winery next Thursday, 12th April at 18.30 during a training day at the headquarters of the Agrícola Castellana Society in the town of La Seca.

Best Company in Social Media
Cuatro Rayas was awarded last Thursday as the Best Company in Castile and Leon Social Media. Specifically, it was awarded at the III Digital Competitiveness Awards, an award that highlights companies with an active presence in social media through a joint and ongoing strategy, which allows them to have a high number of followers, online customer service, reputation, positive visibility and effective management of e-commerce. A total of 57 entrants participated in these Awards organised by the Magazine ‘Castilla y León Económica’ and the sponsorship of Bankia.
Section: Press Room

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